| 000 | 00808nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180611114325.0 | ||
| 008 | 120224t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780131457577 | ||
| 040 |
_aUMI _cUMI _dUMI |
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| 082 |
_222 _bKOT _a658.8 |
||
| 100 |
_aKotler, Philip _92559 |
||
| 245 |
_aMarketing mangement / _cPhilip Kotler, Kevin Lane Keller. |
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| 250 | _a2nd ed. | ||
| 260 |
_aUpper saddle River, New Jersey : _bPearson Education Inc., _cc2006. |
||
| 300 |
_axxxix, 729 p. : _bill. ; _c28 cm. |
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| 504 | _aIncludes indexes | ||
| 650 |
_aMarketing _93119 |
||
| 650 |
_aMarketing _xManagement. |
||
| 650 |
_amarketing _vmanuel. |
||
| 700 |
_aKeller, Kevin Lane _911571 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2845 _d2845 |
||