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_a658.8 _222 _bDOY |
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_aDoyle, Peter, _d1943 June 23-2003. _911635 |
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| 245 | 1 | 0 |
_aValue-based marketing : _bMarketing strategies for corporate growth and shareholder value / _cPeter Doyle. |
| 260 |
_aChichester ; _aNew York : _bJohn Wiley & son Ltd., _cc2000. |
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| 300 |
_axii, 370 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _911636 |
|
| 650 | 0 |
_aCorporations _xValuation. _911637 |
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| 942 |
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