| 000 | 00629nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c2567 _d2567 |
||
| 003 | OSt | ||
| 005 | 20181127151414.0 | ||
| 008 | 110812t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750680073 | ||
| 040 |
_cUMI _aUMI |
||
| 082 |
_a658.8 _222 _bLAN |
||
| 100 |
_aLancaster, Geoff _92173 |
||
| 245 |
_aMarketing fundamentals / _cGeoff Lancaster, Frank Withey. |
||
| 260 |
_aArmsterdam : _bElsevier, _cc2007. |
||
| 300 |
_aix, 387 p. : _bill. ; _c29 cm. |
||
| 440 |
_aThe standard Institute of Marketing Series _93216 |
||
| 504 | _aIncludes indexes. | ||
| 650 | _aMarketing | ||
| 700 |
_aWithey, Frank _93217 |
||
| 942 |
_2ddc _cBK |
||