| 000 | 00830nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c2502 _d2502 |
||
| 003 | OSt | ||
| 005 | 20181126150025.0 | ||
| 008 | 181126b ||||| |||| 00| 0 eng d | ||
| 020 | _a0750652365 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a658.802 _bDRU |
||
| 100 | 1 |
_aDrummond, Graeme _92035 |
|
| 245 | 1 | 0 |
_aStrategic marketing : _bPlanning and control / _cGraeme Drummond, Ruth Ashford [and] John Ensor. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2001. |
||
| 300 |
_axiv, 304 p. : _bill. ; _c25 cm. |
||
| 500 | _aPublished in association with The Chartered Institute of Marketing. | ||
| 650 | 0 |
_aMarketing _xManagement. _92036 |
|
| 650 | 0 |
_aMarketing _xDecision making. _92037 |
|
| 650 | 0 |
_aMarketing _xPlanning. _92038 |
|
| 700 | 1 |
_aAshford, Ruth _92039 |
|
| 700 | 1 | _aEnsor, John | |
| 942 |
_2ddc _cBK |
||