| 000 | 00775nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c2384 _d2384 |
||
| 003 | OSt | ||
| 005 | 20181126091543.0 | ||
| 008 | 110803t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071244961 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a658.8127 _bZEI |
||
| 100 |
_a Zeithamal, Valarie A. _91827 |
||
| 245 |
_aServices marketing : _bIntegrating customer focus across the firm / _cValarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw Hills, _cc2006 |
||
| 300 |
_axxvii.,708 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _911589 |
||
| 650 | _aCustomer service | ||
| 700 |
_aBitner, Mary Jo _911590 |
||
| 700 |
_aGremler, Dwayne D. _911591 |
||
| 942 |
_2ddc _cBK |
||