000 | 00629nam a22001937a 4500 | ||
---|---|---|---|
999 |
_c2157 _d2157 |
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003 | OSt | ||
005 | 20181122151424.0 | ||
008 | 110725t xxu||||| |||| 00| 0 eng d | ||
020 | _a9780749436995 | ||
040 |
_cUMI _aUMI |
||
082 |
_a658.827 _bVAN |
||
100 |
_aVan Auken, Brad _91336 |
||
245 |
_aThe brand management checklist : _bProven tools and techniques for creating winning brands / _cBrad Van Auken. |
||
260 |
_aLondon : _bKogan Page, _cc2002. |
||
300 |
_axv, 320 p. : _bill. ; _c25 cm. |
||
650 |
_aBranding (Marketing) _xManagement. |
||
650 |
_aBrand name products _vMarketing _xManagement. |
||
942 |
_2ddc _cBK |