000 00629nam a22001937a 4500
999 _c2157
_d2157
003 OSt
005 20181122151424.0
008 110725t xxu||||| |||| 00| 0 eng d
020 _a9780749436995
040 _cUMI
_aUMI
082 _a658.827
_bVAN
100 _aVan Auken, Brad
_91336
245 _aThe brand management checklist :
_bProven tools and techniques for creating winning brands /
_cBrad Van Auken.
260 _aLondon :
_bKogan Page,
_cc2002.
300 _axv, 320 p. :
_bill. ;
_c25 cm.
650 _aBranding (Marketing)
_xManagement.
650 _aBrand name products
_vMarketing
_xManagement.
942 _2ddc
_cBK