| 000 | 00977nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180511145208.0 | ||
| 008 | 180511b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0750647043 (alk. paper) | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 | 0 | 0 |
_a658.84 _221 _bBIC |
| 100 | 1 |
_aBickerton, Pauline. _91056 |
|
| 245 | 1 | 0 |
_aCybermarketing : _bHow to use the Internet to market your goods and services / _cPauline Bickerton, Matthew Bickerton and Upkar Pardesi. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2000. |
||
| 300 |
_axvi, 355 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aInternet marketing. _91057 |
|
| 650 | 0 |
_aInternet advertising. _91058 |
|
| 700 | 1 |
_aBickerton, Matthew. _91059 |
|
| 700 | 1 |
_aPardesi, Upkar. _91060 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _91061 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c2000 _d2000 |
||