| 000 | 00823nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180512132708.0 | ||
| 008 | 180512b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471382442 (cloth : alk. paper) | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 | 0 | 0 |
_a658.8 _221 _bLOD |
| 100 | 1 |
_aLodish, Leonard M. _9995 |
|
| 245 | 1 | 0 |
_aEntrepreneurial marketing : _bLessons from Wharton's pioneering MBA course / _cLeonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. |
| 260 |
_aNew York : _bWiley, _cc2001. |
||
| 300 |
_axvi, 272 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 261-263) and index. | ||
| 650 | 0 |
_aNew business enterprises _xManagement. _9996 |
|
| 650 | 0 |
_aMarketing _xManagement. _9997 |
|
| 700 | 1 |
_aMorgan, Howard Lee _d1945- _9998 |
|
| 700 | 1 |
_aKallianpur, Amy _9999 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1963 _d1963 |
||