| 000 | 00843nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c1880 _d1880 |
||
| 003 | OSt | ||
| 005 | 20181119114556.0 | ||
| 008 | 181119b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780198782322 | ||
| 040 |
_aUMI _cUMI |
||
| 082 | 0 | 0 |
_a659.1 _221 _bPER |
| 100 | 1 |
_aPercy, Larry _9749 |
|
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, John R. Rossiter and Richard Elliott. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2001. |
||
| 300 |
_axxi, 288 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSales promotion. _9750 |
|
| 650 | 0 |
_aAdvertising _xManagement. _9751 |
|
| 650 | 0 |
_aStrategic planning. _9752 |
|
| 650 | 0 |
_aCommunication in marketing. _9753 |
|
| 700 | 1 |
_aRossiter, John R. _9754 |
|
| 700 | 1 |
_aElliott, Richard H. _9755 |
|
| 942 |
_2ddc _cBK |
||