000 | 00851nam a22002297a 4500 | ||
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999 |
_c1844 _d1844 |
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003 | OSt | ||
005 | 20181119095236.0 | ||
008 | 181119b ||||| |||| 00| 0 eng d | ||
020 | _a9780273719601 | ||
040 |
_aUMI _cUMI |
||
082 | 0 | 0 |
_a658.872 _222 _bCHA |
100 | 1 |
_aChaffey, Dave _9650 |
|
245 | 1 | 0 |
_aE-business and e-commerce management : _bStrategy, implementation and practice / _cDave Chaffey. |
250 | _a4th ed. | ||
260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2009. |
||
300 |
_axxxii, 764 p. : _bcol. ill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce. | |
650 | 0 |
_aElectronic commerce. _9651 |
|
650 | 0 |
_aBusiness enterprises _xComputer networks. _9652 |
|
942 |
_2ddc _cBK |