| 000 | 00807cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 14437060 | ||
| 003 | OSt | ||
| 005 | 20180511132031.0 | ||
| 008 | 060703s2008 nyua b 001 0 eng | ||
| 010 | _a 2006022082 | ||
| 020 | _a9780073529820 (alk. paper) | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 | 0 | 0 |
_a658.81 _bMUL _222 |
| 100 | 1 |
_aMullins, John W. _9581 |
|
| 245 | 1 | 0 |
_aMarketing management : _bA strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _9582 |
|
| 700 | 1 |
_aWalker, Orville C. _9583 |
|
| 700 | 1 | _aBoyd, Harper W. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1822 _d1822 |
||