| 000 | 00686nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20181002183027.0 | ||
| 008 | 110708t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780787950774 | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 |
_a658.827 _bDAV |
||
| 100 |
_aDavis, Scott M. _9473 |
||
| 245 |
_aBrand asset management : _bDriving profitable growth through your brands / _cScott M. Davis. |
||
| 260 |
_aSan Franscisco : _bJossey- Bass, _c2000. |
||
| 300 |
_axvi, 265 p. : _bill. ; _c24 cm. |
||
| 650 |
_aBrand name products. _9474 |
||
| 650 | _aProduct management. | ||
| 650 |
_aBrand name products _zUnited States |
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| 942 |
_2ddc _cBK |
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| 999 |
_c1779 _d1779 |
||