000 00681nam a22002177a 4500
999 _c1736
_d1736
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008 181115b ||||| |||| 00| 0 eng d
020 _a9780314778840 (pbk.)
040 _aUMI
_cUMI
082 0 0 _a658.4012
_219
_bDAY
100 1 _aDay, George S.
_9332
245 1 0 _aStrategic market planning :
_bThe pursuit of competitive advantage /
_cGeorge S. Day.
260 _aSt. Paul :
_bWest Pub. Co.,
_cc1984.
300 _axvi, 237 p. :
_bill. ;
_c25 cm.
504 _aIncludes index and bibliography: p. 215-223.
650 0 _aBusiness planning.
_9333
650 0 _aMarketing research.
_9334
650 0 _aCompetition.
_9335
942 _2ddc
_cBK