000 00581nam a22002057a 4500
999 _c1718
_d1718
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020 _a9780750630221
040 _aUMI
_cUMI
082 _a658.802
_bMAC
100 _aMacDonald, Malcolm
_9271
245 _aMarketing planning for services /
_cMalcolm MacDonald and Adrian Payne.
260 _aOxford :
_bButterworth-Heinemann,
_c1998.
300 _ax, 364 p. :
_cill.
650 _aMarketing
650 _aMarket planning
_xManagement
700 _aPayne, Adrian
942 _2ddc
_cBK