000 | 00581nam a22002057a 4500 | ||
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999 |
_c1718 _d1718 |
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003 | OSt | ||
005 | 20181115152520.0 | ||
008 | 110704t xxu||||| |||| 00| 0 eng d | ||
020 | _a9780750630221 | ||
040 |
_aUMI _cUMI |
||
082 |
_a658.802 _bMAC |
||
100 |
_aMacDonald, Malcolm _9271 |
||
245 |
_aMarketing planning for services / _cMalcolm MacDonald and Adrian Payne. |
||
260 |
_aOxford : _bButterworth-Heinemann, _c1998. |
||
300 |
_ax, 364 p. : _cill. |
||
650 | _aMarketing | ||
650 |
_aMarket planning _xManagement |
||
700 | _aPayne, Adrian | ||
942 |
_2ddc _cBK |