000 00686nam a2200229Ia 4500
999 _c1600
_d1600
003 OSt
005 20181114164139.0
008 110411s9999 xx 000 0 und d
020 _a9780072465211
040 _aUMI
_cUMI
082 _a658.800285
_bRAY
100 _aRayport, Jeffrey F.
245 _aE-commerce /
_cJeffrey F. Rayport and Bernard J. Jaworski.
260 _aBoston :
_bMcGraw Hill-Irwin MarketspaceU,
_c2001.
300 _axxxv, 420 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliography, index and glossary.
650 _aE-commerce.
650 _aInternet advertising.
650 _aInternet marketing.
700 _aJaworski, Bernard J.
942 _2ddc
_cBK