000			00728nam a2200241Ia 4500
999			_c1578 _d1578
003			OSt
005			20181114161149.0
008			110411s9999 xx 000 0 und d
020			_a9780071244961
040			_aUMI _cUMI
082			_a658.8 _bZEI
100			_aZeithaml, Valarie A.
245			_aServices marketing : _bIntegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
250			_a3rd ed.
260			_aBoston, [Mass.] ; London : _bMcGraw-Hill, _c2003
300			_axxvii, 708p. ; _c26 cm.
650			_aServices marketing
650			_aCustomer services
650			_aMarketing
700			_aBitner, Mary Jo
700			_aGremler, Dwayne D.
942			_2ddc _cBK