000 | 00634nam a2200217Ia 4500 | ||
---|---|---|---|
999 |
_c1504 _d1504 |
||
003 | OSt | ||
005 | 20181114135319.0 | ||
008 | 110411s9999 xx 000 0 und d | ||
020 | _a0130491756 | ||
040 |
_aUMI _cUMI |
||
082 |
_bSCH _a658.8342 |
||
100 | _aSchiffman, Leon G. | ||
245 |
_aConsumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk. |
||
250 | _a8th ed. | ||
260 |
_bPearson Education Inc. _aUpper Saddle River, N.J. : _cc2004 |
||
300 |
_axxiv, 587 [67] p. ; _b _c27 cm. |
||
650 | _aConsumer behaviour | ||
650 | _aMotivation research (Marketing) | ||
700 | _aKanuk, Leslie Lazar | ||
942 |
_2ddc _cBK |