000 00634nam a2200217Ia 4500
999 _c1504
_d1504
003 OSt
005 20181114135319.0
008 110411s9999 xx 000 0 und d
020 _a0130491756
040 _aUMI
_cUMI
082 _bSCH
_a658.8342
100 _aSchiffman, Leon G.
245 _aConsumer behavior /
_cLeon G. Schiffman, Leslie Lazar Kanuk.
250 _a8th ed.
260 _bPearson Education Inc.
_aUpper Saddle River, N.J. :
_cc2004
300 _axxiv, 587 [67] p. ;
_b
_c27 cm.
650 _aConsumer behaviour
650 _aMotivation research (Marketing)
700 _aKanuk, Leslie Lazar
942 _2ddc
_cBK