000 01996nam a2200253Ia 4500
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020 _a9780135312452
020 _a0135312450
040 _aUMI
_cUMI
082 _a658.45
_222
_bBOO
100 _aBoone, Louise E.
_95203
245 _aContemporary business communication /
_cLouis E. Boone, David L. Kurtz, Judy R. Block.
250 _a2nd ed.
260 _aUpper saddle River, NJ :
_bPrentice Hall India,
_cc1997
300 _axxvi, 645 p. :
_bill. ;
_c26 cm.
500 _aTable of Contents I. COMMUNICATION FUNDAMENTALS AND CHALLENGES. 1. Communicating in an Organization. 2. Mastering Communication Technology. 3. Communication Challenges in a Diverse World. II. WRITING BASICS. 4. Planning Business Documents. 5. Organizing, Composing, and Designing Business Documents. 6. Revising and Editing Business Documents. III. ORGANIZATIONAL LETTERS AND MEMOS. 7. Writing Direct Requests. 8. Writing Good-News, Goodwill, and Information. 9. Writing Bad-News and Negative Messages. 10. Writing Persuasive Messages. IV. REPORT AND PROPOSAL WRITING. 11. Planning and Researching Business Reports and Proposals. 12. Using Visual Aids in Business Reports and Proposals. 13. Organizing and Writing Short and Long Reports. 14. Organizing and Writing Short and Long Proposals. V. FORMS OF ORAL COMMUNICATION. 15. Delivering Speeches and Oral Presentations. 16. Oral Communication in Groups. VI. EMPLOYMENT COMMUNICATION. 17. Targeting Your Career: Writing Resumes and Cover Letters. 18. Effective Employment Interviewing. Appendix A. Preparing Business Documents. Appendix B. Basics of Grammar and Usage. Appendix C. Internet Research.
504 _aIncludes bibliographical references and index.
650 _aBusiness communication
_95204
700 _aKurtz, David L.
_95205
700 _aBlock, Judy R.
_95206
942 _2ddc
_cBK
999 _c1462
_d1462