| 000 | 00655nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180516115128.0 | ||
| 008 | 110411s9999 xx 000 0 und d | ||
| 020 | _a0195150562 | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 |
_bOSH _a658.342 |
||
| 100 | _aO'shaughness, John | ||
| 245 |
_aThe marketing power of emotion / _cJohn O'shaughness, Nicholas Jackson O'Shaughnessy. |
||
| 260 |
_bOxford University Press, _aNew York : _c2003 |
||
| 300 | _a274 p. | ||
| 650 | _aConsumer behavior. | ||
| 650 |
_aMarketing _xPsychological aspects. |
||
| 650 |
_aConsumers _xPsychology. |
||
| 700 | _aO'Shaughnessy, Nicholas Jackson | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1434 _d1434 |
||