000			00642nam a2200205Ia 4500
999			_c1296 _d1296
003			OSt
005			20181113161154.0
008			110411s9999 xx 000 0 und d
020			_a9780273678397
040			_aUMI _cUMI
082			_a658.84 _bHOL _222
100			_aHollensen, Suend _915998
245			_aGlobal marketing : _bA decision-oriented approach / _cSvend Hollensen.
250			_a3rd ed.
260			_aHarlow, England : _bFT/Prentice Hall, _cc2004.
300			_axxxix, 717 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aInternational marketing _915999
942			_2ddc _cBK