| 000 | 00697nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1287 _d1287 |
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| 003 | OSt | ||
| 005 | 20181113153047.0 | ||
| 008 | 110411s9999 xx 000 0 und d | ||
| 020 | _a9780273687726 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a658.802 _bFIL _222 |
||
| 100 |
_aFill, Chris _911631 |
||
| 245 |
_aMarketing communications : _bContexts, strategies & applications / _cChris Fill. |
||
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall, _cc2006. |
||
| 300 |
_axxxvii, 911 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aCommunication in marketing _911632 |
||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 942 |
_2ddc _cBK |
||