000			00701nam a2200229Ia 4500
999			_c1270 _d1270
003			OSt
005			20181113150104.0
008			110411s9999 xx 000 0 und d
020			_a9780324408089
040			_aUMI _cUMI
082			_a659.1 _bSHI _222
100			_aShimp, Terence A. _916281
245			_aIntegrated marketing communication in advertising and promotion / _cTerence A. Shimp.
250			_a7th ed.
260			_aMason,OH : _bThomson South Western, _cc2007.
300			_axx, 629 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aMarketing _916282
650			_aCommunication _916283
650			_aAdvertisement _916284
942			_2ddc _cBK