000 00595nam a2200193Ia 4500
999 _c1200
_d1200
003 OSt
005 20181113130811.0
008 110411s9999 xx 000 0 und d
020 _a9780333777503
040 _aUMI
_cUMI
082 _a658.8
_bMAR
_221
245 _aMarketing management :
_bA relationship marketing perspective /
_cCranfield School of Management
260 _aNew York :
_bSt. Martin's Press,
_c2000.
300 _axviii, 295 p. :
_bill. ;
_c25 cm.
362 _ac2000
650 _aMarketing
_93219
_xManagement
710 _aCranfield School of Management.
942 _2ddc
_cBK