000 00533nam a2200193Ia 4500
999 _c1140
_d1140
003 OSt
005 20181113112327.0
008 110411s9999 xx 000 0 und d
020 _a9780395962442
040 _aUMI
_cUMI
082 _a658.812
_bMAR
245 _aMarketing :
_bConcepts and strategies /
_cSally Dibb ... [et al.].
250 _a4th European ed.
260 _aBoston :
_bHoughton Mifflin ,
_c2001.
300 _axx, 876 p. :
_bcol. ill. ;
_c29 cm.
650 _aMarketing
700 _aDibb, Sally
942 _2ddc
_cBK