000 00538nam a2200205Ia 4500
999 _c1134
_d1134
003 OSt
005 20181113110334.0
008 110411s9999 xx 000 0 und d
020 _a9780415279987
040 _aUMI
_cUMI
082 _a658.827
_bDAN
100 _aDanesi, Marcel
245 _aBrands /
_cMarcel Danesi.
260 _aNew York :
_bRoutledge,
_c2006.
300 _axii, 160 p.
500 _aRoutledge introductions to media and communications
650 _aBranding
650 _aBrand name products
942 _2ddc
_cBK