000 | 00538nam a2200205Ia 4500 | ||
---|---|---|---|
999 |
_c1134 _d1134 |
||
003 | OSt | ||
005 | 20181113110334.0 | ||
008 | 110411s9999 xx 000 0 und d | ||
020 | _a9780415279987 | ||
040 |
_aUMI _cUMI |
||
082 |
_a658.827 _bDAN |
||
100 | _aDanesi, Marcel | ||
245 |
_aBrands / _cMarcel Danesi. |
||
260 |
_aNew York : _bRoutledge, _c2006. |
||
300 | _axii, 160 p. | ||
500 | _aRoutledge introductions to media and communications | ||
650 | _aBranding | ||
650 | _aBrand name products | ||
942 |
_2ddc _cBK |