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003 OSt
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020 _a0470021470
040 _aUMI
_cUMI
_dUMI
082 _bRET
_a658.8
245 _aRethinking marketing :
_bDeveloping a new understanding of markets /
_ceditors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski.
260 _aHoboken, NJ :
_bJohn Wiley & Sons,
_cc2004
300 _ax [ii], 281 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing
_xCongresses
700 _aHakanson, Hakan
700 _aHarrison, Debbie
700 _aWaluszewski, Alexandra
942 _2ddc
_cBK
999 _c1115
_d1115