000			00799nam a2200241Ia 4500
003			OSt
005			20180518142738.0
008			110411s9999 xx 000 0 und d
020			_a0470027517
040			_aUMI _cUMI _dUMI
082			_bGRA _a658.827
100			_aGrant, John
245			_aThe brand innovation manifesto : _bHow to build brands, redefine markets & defy conventions / _cJohn Grant.
260			_aChichester : _bJohn Wiley & Sons, _cc2006
300			_axvii, 310 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aProduct strategy
650			_aConsumer behavior
650			_aBranding (Marketing)
650			_aBrand name products _xSocial aspects.
650			_aBrand name products _xPsychological aspects.
942			_2ddc _cBK
999			_c1114 _d1114