| 000 | 01043cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 15033660 | ||
| 003 | OSt | ||
| 005 | 20180419120353.0 | ||
| 008 | 071004s2008 enka b 001 0 eng | ||
| 010 | _a 2007041193 | ||
| 020 | _a9780273706977 | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 | 0 | 0 |
_a658.802 _222 _bHOO |
| 100 | 1 |
_aHooley, Graham J. _916366 |
|
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2008. |
||
| 300 |
_axviii, 614 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 572-598) and index. | ||
| 650 | 0 |
_aTarget marketing. _916367 |
|
| 650 | 0 |
_aMarketing _xManagement. _916368 |
|
| 700 | 1 |
_aPiercy, Nigel. _916369 |
|
| 700 | 1 |
_aNicoulaud, Brigitte. _916370 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c108 _d108 |
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