| 000 | 00858nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241111134903.0 | ||
| 008 | 241003b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781119854289 _q(paperback) |
||
| 040 |
_aUMI _cUMI |
||
| 082 | 0 | 0 |
_a658.872 _222 _bSCO |
| 100 | 1 |
_aScott, David Meerman, _eauthor. |
|
| 245 | 1 | 4 |
_aThe new rules of marketing & PR : _bHow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / _cDavid Meerman Scott. |
| 250 | _a8th ed. | ||
| 264 | 1 |
_aHoboken, NJ : _bWiley, _cc2022 |
|
| 300 |
_axviii, 462p _bill, ; _c23cm. |
||
| 500 | _aRevised edition of the author's The new rules of marketing & PR, [2020] | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet in public relations. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c10779 _d10779 |
||