| 000 | 00754nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241101100942.0 | ||
| 008 | 241003b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781538176337 | ||
| 040 |
_cUMI _aUMI |
||
| 082 | 0 | 0 |
_a658.8 _222 _bBLA |
| 100 | 1 |
_aBlakeman, Robyn, _d1958- _eAuthor. |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bCreative strategy from idea to implementation / _cby Robyn Blakeman. |
| 250 | _a4th ed. | ||
| 264 | 1 |
_aLanham : _bRowman & Littlefield, _cc2024 |
|
| 300 |
_aX, 382 p _bill, ; _c26 cm. |
||
| 500 | _aRevised edition of the author's Integrated marketing communication, [2018] | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c10772 _d10772 |
||