000 00546nam a22001817a 4500
008 180803b xxu||||| |||| 00| 0 eng d
020 _a9780077174149
040 _aUMI
_cUMI
082 _a658.8
_bJOB
100 _aJobber, David
245 _aPrinciples and practice of marketing /
_cDavid Jobber, Fiona Ellis-Chadwick.
250 _a8th ed.
260 _aMaidenhead :
_bMcGraw-Hill Higher Education,
_cc2016
300 _axxx, 813 p. :
_bcol. ill. ;
_c27 cm.
650 _aMarketing
700 _aEllis-Chadwick, Fiona
942 _2ddc
_cBK
999 _c10553
_d10553