000 | 00546nam a22001817a 4500 | ||
---|---|---|---|
008 | 180803b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780077174149 | ||
040 |
_aUMI _cUMI |
||
082 |
_a658.8 _bJOB |
||
100 | _aJobber, David | ||
245 |
_aPrinciples and practice of marketing / _cDavid Jobber, Fiona Ellis-Chadwick. |
||
250 | _a8th ed. | ||
260 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _cc2016 |
||
300 |
_axxx, 813 p. : _bcol. ill. ; _c27 cm. |
||
650 | _aMarketing | ||
700 | _aEllis-Chadwick, Fiona | ||
942 |
_2ddc _cBK |
||
999 |
_c10553 _d10553 |