| 000 | 00416nam a22001337a 4500 | ||
|---|---|---|---|
| 008 | 171019b xxu||||| |||| 00| 0 eng d | ||
| 082 |
_a658.8 _bMCD |
||
| 100 | _aMcDonald, Malcolm | ||
| 245 |
_aMarketing planning : _bCambridge marketing handbook / _cMalcolm McDonald. |
||
| 260 |
_aCambridge-UK : _bCambridge Marketing Press, _cc2015. |
||
| 300 |
_aviii, 132 p. ; _c23 cm. |
||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c10430 _d10430 |
||