000			01389nam a22001817a 4500
008			170623b xxu||||| |||| 00| 0 eng d
020			_a9781412987240
082			_a659.1072 _bUSI
245			_aUsing qualitative research in advertising : _bStrategies, techniques, and applications / _cMargaret A Morrison ... [et al.].
250			_a2nd ed.
260			_aThousand Oaks,Calif. : _bSAGE, _cc2012.
300			_axv, 218 p. : _bill. ; _c23 cm.
650			_aAdvertising _xResearch
650			_aMarketing _xResearch methodology
700			_aMorrison, Margaret A
942			_2ddc _cBK
999			_c10189 _d10189