| 000 | 00688nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 170426b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780979734441 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_2 _a658.802 _bCAP |
||
| 100 | _aCapon, Noel | ||
| 245 |
_aManaging marketing in the 21st century : _bDeveloping and implementing the market strategy / _cNoel Capon and Roy Capon with James Mac Hulbert. |
||
| 250 | _aEuropean ed. | ||
| 260 |
_aNY : _bWessex, _cc2009. |
||
| 300 |
_axxvii, (various pagings) ; _c28 cm. _bill. ; |
||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _aCapon, Roy | ||
| 700 | _aHulbert, James Mac | ||
| 942 |
_2ddc _cBK _eEuropean edition |
||
| 999 |
_c10067 _d10067 |
||