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			Building the brand-driven business : Operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. by Davis, Scott M \| Dunn, Michael. Series: The Jossey-Bass business and management seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Jossey-Bass : San Francisco, 2002Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 DAV, ... Place hold Add to cart (remove)
			Understanding brands / Peter Cheverton. by Cheverton, Peter. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 CHE. Place hold Add to cart (remove)
			Brand rejuvenation : How to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu. by Lehu, Jean-Marc. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.56 LEH. Place hold Add to cart (remove)
			Brand asset management : Driving profitable growth through your brands / Scott M. Davis. by Davis, Scott M. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Franscisco : Jossey- Bass, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.827DAV. Place hold Add to cart (remove)
			Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald. by De Chernatory, Lesile \| McDonald, Malcolm. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Uk : Elsevier, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DEC. Place hold Add to cart (remove)
			Proactive risk management : Controlling uncertainty in product development / Preston G. Smith and Guy M. Merritt. by Smith, Preston G, 1941- \| Merritt, Guy M. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Productivity Press, c2002Availability: Items available for loan: UMI Main Library (10) Call number: 658.155 SMI, ... Place hold Add to cart (remove)
			No cover image available The dynamics of planning / E. Peter Ward. by Ward, E. Peter. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Pergamon Press, 1970Availability: Items available for loan: UMI Main Library (1) Call number: 658.5 WAR. Place hold Add to cart (remove)
			No cover image available An introduction to product planning and reliability management / D.N. Chorafas. by Chorafas, D.N. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Cassel, 1967Availability: Items available for loan: UMI Main Library (1) Call number: 607.2 CHO. Place hold Add to cart (remove)