The good publicity guide / Reginald Peplow.

By: Material type: TextSeries: Overcoming common problemsPublication details: London : Sheldon, c1987.Description: 104 p. ; 21 cmISBN:
  • 0859692263
  • 0859695255
Subject(s): DDC classification:
  • 659.2  PEP
Item type: Books-General
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Current library Call number Status Notes Barcode
Archives Centre 659.2 PEP (Browse shelf(Opens below)) Withdrawn Item Withdrawn 90-284

Table of Contents

Introduction
Planning the campaign
The nature of news
The value of a picture
The media
Other promotional methods
Conclusion

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