Guerrilla advertising : Cost-effective techniques for small-business success / Jay Conrad Levinson.

By: Levinson, Jay ConradMaterial type: TextTextPublication details: Boston : Houghton Mifflin, c1994Description: xi, 283 p. ; 23 cmISBN: 9780395687185Subject(s): Advertising | Small business -- ManagementDDC classification: 659.1
Item type: Books-General
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UMI Main Library
Seen During Stock-taking 659.1 LEV (Browse shelf(Opens below)) Available 2011-965

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