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Value-based marketing : Marketing strategies for corporate growth and shareholder value / Peter Doyle.

TextPublication details: Chichester ; New York : John Wiley & son Ltd., c2000Description: xii, 370 p. : ill. ; 25 cmISBN: 9780471877271Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.8

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.8 DOY (Browse shelf(Opens below))	Available	2008-630
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2009-150
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2009-152
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2009-153
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2009-154
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2009-155
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2009-151
UMI Main Library	Seen During Stock-taking	658.8 DOY (Browse shelf(Opens below))	Available	2008-632

Includes bibliographical references and index.

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