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			Integrated marketing communication in advertising and promotion / Terence A. Shimp. by Shimp, Terence A. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason,OH : Thomson South Western, c2007Availability: Items available for loan: UMI Main Library (3) Call number: 659.1 SHI, ... Place hold Add to cart (remove)
			The media advertising / David Lusted. by Lusted, David. Series: MediaEdition: Reference ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Marshall Cavendish, [1989]Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 LUS. Place hold Add to cart (remove)
			No cover image available The Hidden persuaders / Vance Packard. by Packard, Vance. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Longmans, Green and Co Ltd., 1957Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 PAC. Place hold Add to cart (remove)

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