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			Building the brand-driven business : Operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. by Davis, Scott M \| Dunn, Michael. Series: The Jossey-Bass business and management seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Jossey-Bass : San Francisco, 2002Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 DAV, ... Place hold Add to cart (remove)
			Brand asset management : Driving profitable growth through your brands / Scott M. Davis. by Davis, Scott M. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Franscisco : Jossey- Bass, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.827DAV. Place hold Add to cart (remove)

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