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Public relations / Frank Jefkins ; revised and edited by Daniel Yadin

By: Jefkins, Frank WilliamContributor(s): Yadin, Daniel LMaterial type: Text

TextSeries: FrameworksPublication details: London : Financial Times Management, c1998Edition: 5th edDescription: ix, 293 p. : ill. ; 24 cmISBN: 0273634321Subject(s): Public relationsDDC classification: 659.2

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Holdings
Current library	Call number	Status	Notes	Date due	Barcode
Archives Centre	659.2 JEF (Browse shelf(Opens below))	Withdrawn Item			99-021
UMI Main Library	659.2 JEF (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development		99-378

Table of Contents

History of public relations
Public relations defined and distinguished
Public relations consultants
Planning public relations programmes
Public relations objectives
Publics of relations objectives
The news media
Press relations
Created private media
Budgeting
valuating results
The ethics of public relations
Management and employee relations
Exhibitions and conferences
Photography
Printing processes
Sponsorships
Export public relations
Marketing research
Public relations in developing countries
Special uses of PR
New developments and trends

Includes index

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