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Marketing research : Text and cases / Harper W. Boyd, Ralph Westfall [and] Stanley F. Stasch.

By: Boyd, Harper W Contributor(s): Westfall, Ralph | Stasch, Stanley FMaterial type: Text

TextPublication details: Homewoood, Illinois : Richard D.Irwin, Inc., 2002Edition: 7th edDescription: xv, 816 p. : ill. ; 24 cmISBN: 8185386161Subject(s): Marketing researchDDC classification: 658.8

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.8 BOY (Browse shelf(Opens below))	Available		2003-564

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