Marketing / Paul Baines, Chris Fill, Sara Rosengren.

By: Baines, PaulContributor(s): Fill, Chris | Rosengren, SaraMaterial type: TextTextPublication details: Oxford : Oxford University Press, c2017Edition: 4th edDescription: xxxii, 732 p. : ill. ; 27 cmISBN: 9780198748533Subject(s): MarketingDDC classification: 658.8
Item type: Books-General
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Holdings
Current library Call number Status Date due Barcode
Mbale Centre Library
658.8 BAI (Browse shelf(Opens below)) Available 2017-626
UMI Main Library
658.8 BAI (Browse shelf(Opens below)) Available 2017-624
UMI Main Library
658.8 BAI (Browse shelf(Opens below)) Available 2017-625
UMI Main Library
658.8 BAI (Browse shelf(Opens below)) Available 2017-627
UMI Main Library
658.8 BAI (Browse shelf(Opens below)) Available 2017-628

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

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