Ogilvy on advertising / David Ogilvy.

By:

Ogilvy, David, 1911-1999 [author.]

Material type:

TextPublication details: New York : Vintage Books, c1985Edition: First Vintage books editionDescription: 224 p. : ill. (some col.) ; 25 cmISBN:

0330269852

Subject(s):

DDC classification:

659.1 20 OGI

Summary: An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.

Item type:

Books-General

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Holdings
Current library	Call number	Status	Notes	Barcode
Archives Centre	659.1 OGI (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	86-514
Archives Centre	659.1 OGI (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	86-517
UMI Main Library	659.1 OGI (Browse shelf(Opens below))	Available	Withdrawn	86-516
UMI Main Library	659.1 OGI (Browse shelf(Opens below))	Available	Withdrawn	86-515

Table of Contents

Overture
How to produce advertising that sells
Jobs in advertising, and how to get them
How to run an advertising agency
How to get clients
Open letter to a client in search of an agency
Wanted: a renaissance in print advertising
How to make TV commercials that sell
Advertising corporations
How to advertise foreign travel
The secrets of success in business-to-business advertising
Direct mail, my first love and secret weapon
Advertising for good causes
Competing with Procter & Gamble
18 miracles of research
What little I know about marketing
Is America still top nation?
Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach
What's wrong with advertising?
I predict 13 changes

Includes bibliographical references (page 218) and index.

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.

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