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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm | Dunbar, Ian, 1951-.

Edition: [3rd ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 MCD, ...

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Market segmentation : How to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm | Dunbar, Ian, 1951-.

Edition: [3rd ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: UMI Main Library (7) Call number: 658.8 MCD, ...

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