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Books-General
CIM revision cards : Marketing management in practice 05/06 / The Chartered Institute of Marketing.

by The Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Butterworth-Heinemann, c2006Availability: Items available for loan: UMI Main Library (5) Call number: 658.8 CHA, ...

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Effective management for marketing 1998-99 / Angela Hatton, Mike Worsam.

by Halton, Angela | Worsam, Mike | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 HAT.

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Cybermarketing : How to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi.

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.84BIC.

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CIM paper 10 : Strategic marketing decisions / Chartered Institute of Marketing.

by Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, 2007Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 MAR.

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Customer communications, 2007-2008 / Maggie Jones, Chartered Institute of Marketing.

by Jones, Maggie | Chartered Institute of Marketing.

Series: CIM coursebookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Armsterdam : Elsevier, c2007Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 JON, ...

Books-General
CIM, for exams in December 2007 and June 2008 : Paper 4, marketing in practice / Chartered Institute of Marketing.

by Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media Ltd, c2007Availability: Items available for loan: UMI Main Library (1) Call number: 658.80076 YOU.

Books-General
Relationship marketing for competitive advantage : Winning and keeping customers / Adrian Payne ... [et al.].

by Payne, Adrian | Chartered Institute of Marketing | NetLibrary, Inc.

Series: Marketing series (London, England). Professional development.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.812 REL.

Books-General
Strategic marketing : Planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c001Availability: No items available.

Books-General
The marketing book / edited by Michael J. Baker.

by Baker, Michael John | Chartered Institute of Marketing.

Series: Marketing series (London, England)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1994Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 MAR.

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