Creative advertising : a personal textbook of advertising / David Bernstein.

By:

Bernstein, David

Material type:

TextSeries: Professional perspectives in marketingPublication details: London : Longman, 1974Description: x, 304 p. : ill. ; 21 cmISBN:

0582450365

Subject(s):

Advertising

DDC classification:

659.1 BER

Item type:

Books-General

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Holdings
Current library	Call number	Status	Notes	Barcode
Archives Centre	659.1 BER (Browse shelf(Opens below))	Withdrawn Item	withdrawn	76-558

Table of Contents

Introduction
Definition of advertising
The continuum
How to make ant AD more effective
Advertising - Science or Art ?
A model of business
How advertising communicates
Advertising compared with poetry
Reason and tickle, etc

Includes index

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