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The marketing challenge of 1992 / John A. Quelch, Robert D. Buzzell, Eric Salama.

By:

Quelch, John A

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Material type:

TextPublication details: Reading, Mass. : Addison-Wesley Pub. Co., c1990.Description: ix, 390 p. : ill. ; 24 cmISBN:

9780201515626

Subject(s):

DDC classification:

20 337.142 QUE

Item type:

Books-General

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