Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

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TextPublication details: London ; New York : Routledge, 2002.Description: viii, 293 p. : ill. ; 24 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	659.2072 DAY (Browse shelf(Opens below))	Available	2011-529

Includes bibliographical references (p. [275]-284) and index.

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