Public relations : concepts, strategies & tools / Jaishri N Jethwaney, Ardsh Kumar Verma, Narendra Nath Sarka.

By:

Jethwaney, Jaishri N

Contributor(s):

Material type:

TextPublication details: New Delhi : Sterling, c1994.Description: viii, 215 p. : ill. ; 22 cmISBN:

8120716094

Subject(s):

Public relations

DDC classification:

22 659.2 JET

Item type:

Books-General

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Holdings
Current library	Call number	Status	Barcode
Archives Centre	659.2 JET (Browse shelf(Opens below))	Withdrawn Item	98-301
Archives Centre	659.2 JET (Browse shelf(Opens below))	Withdrawn Item	98-300
UMI Main Library	659.2 LET (Browse shelf(Opens below))	Available	98-302

Table of Contents

What PR is, what it is not
PR - A historical perspective
PR and other management disciplines
Troika - message, medium and audience
How PR works
PR - Tools and methods
Media scene in India

Includes bibliographic references and index.

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